3 rights NY

We are an innovative fashion and retail company specializing in guiding European brands to success in the United States and Canada. Backed by more than three decades of fashion industry expertise and a wealth of key contacts, 3 Rights is the natural choice for firms seeking to maximize their North American brand awareness and sales while optimizing their business with minimal upfront investment..

About Us

3 RIGHTS NY

Created by apparel industry innovator and connector Thomas Cohan, 3 Rights specializes in assisting small to medium-size, budget-conscious firms who want to grow their brand awareness and sales.

By working with a limited number of clients at any given time, 3 Rights ensures that each firm receives unwavering attention. We act as an invested, caring subsidiary and partner of your brand, not as an agent solely concerned with sales turnover. With 3 Rights, companies receive trustworthy, confident guidance they need to achieve transformative success.

We specialize in:

Brand development
Business consulting & optimization
Country of origin shipping
Duty & tax identification
Local warehousing & storage
Channel distribution
Employee hiring
Agent subcontracting
Stock implementation
Customer communications

Leadership

Thomas Cohan

3 Rights Founder Thomas Cohan has earned a stellar reputation in the fashion world and an enviable network of contacts over his 30 years in the industry. He’s held senior executive roles at leading American and European companies, ranging from Armani, Valentino and Façonnable to Donna Karan, Hugo Boss and Michael Kors.

What sets Thomas apart is not only his expertise and network but the fact that he’s well-known by everyone from C-suite executives to sales associates on the floor. With this depth and breadth of industry know-how, he’s established rapport and developed brands at key retailers, including Neiman Marcus, Saks Fifth Avenue, Nordstrom, Macy’s, Bloomingdales, Burlington and all major eCommerce sites.

With his diversified background, Thomas knows how to deliver success for clients at all price points and budget levels.

Leadership

Stella Sberro Cohan

Stella Sberro Cohan is an accomplished international lawyer and businesswoman who has built a career in project development, operations and logistics. Stella worked first as a business lawyer and then as a CEO of a French based company overseeing their Hong Kong subsidiary functioning as a logistics office and production office consisting of 2000 workers; her career spanned from 1992 to 2007 while she was living in Hong Kong. During those years she developed an extensive network of successful social and business leaders all throughout Asia.

Based in New York for over a decade and after establishing a successful business in real estate in Manhattan she now has joined 3 Rights LLC as Chief Strategist and Head of Business Development. To quote Ms. Sberro, “I have always understood treating a small volume client exactly the same as a large volume client, this was the teaching of my Father who built a very successful company with over 3000 employees.”

Stella is the visionary and strategist that is the driving force of 3 Rights. She is fluent in English, French and Spanish and her global experience and cultural diversity help make 3 Rights an American partner that understands our clients’ culture and ways of thinking.

SERVICES

Thinking Expansion? Think 3 RIGHTS

Many European companies aspire to expand in the American and Canadian markets but don’t know where to start, how to build connections or navigate the process. Without heading down the right path with a knowledgeable guide, it can be impossible for overseas brands to find success in North America.

Thanks to founder Thomas Cohan’s exceptional experience and unmatched network, 3 Rights is able to develop European brands and gain a foothold for them in North America, all without a large marketing budget or significant upfront investment.

Brand Strategy

3 Rights’ broad consultative services include launching and sculpting brands through wholesale, retail and online channels, rooted in thorough market analysis and target assessment. 3 Rights’ mission is to build brand awareness for our clients’ brands and drive growth by creating and executing performance-driven programs to generate sales, create buzz and drive engagement with consumers.

Retailer Network

Our vast long-term relationships with major retailers and an extensive public relations network in the U.S. and Canada allows 3 Rights to offer the best compromise between cost and effective marketing. 3 Rights has developed through the years a solid reputation with countless independent retailers by establishing close connections to the sellers on the floor, the buyers, the executives and the owners of each business.

North American Presence

By acting as an extension of the mother company in North America, 3 Rights represents firms locally and acts as if they had their owned subsidiary.

We help with hiring employees and/or subcontracting agents, online marketing, PR firms, and with accounting and legal processes as needed.

By working with a few exclusive clients in this capacity, 3 Rights ensures an optimal level of attention and care. We operate your firm as if it were our own, with an attentive focus on results and reputation.

Logistics & Stock

Logistics plays a key role in achieving success when entering a new market, and our services in this area are what truly differentiate us from mere sales agents. Our extensive roster of services includes shipping goods from the country of origin; identifying duties and taxes; finding the right local warehouse for channel distribution; determining the best storage options and most cost-effective choices.

Marketplace

3 Rights can use a single stock base to sell to all marketplaces. We offer two models of business optimization to serve the widest swath of customers: A wholesale model and a dropship model, in which the product will be shipped for retailers and websites as orders come in.